Consumer Decision Making Process Homework 1 Solution

Consumer Decision Making

Assignment Content

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    Resource: Consumer Decision Making Process Grading Guide

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    Analyze a recent purchase you made of a durable good (durable goods are goods that don’t wear out quickly or those that have a lifespan of more than three years – computers, cars, mobile phones, kitchen appliances, etc.)

    Write a 1,050- to 1,400-word paper in which you review the steps that you took in making this purchasing decision.

    Base your review on the following six steps in the consumer decision process:

    1. Problem recognition
    2. Information search
    3. Alternative evaluation
    4. Purchase
    5. Use
    6. Evaluation

    Answer the following questions in your paper:

    • How many of these stages did you go through?
    • Which stage(s) in the purchasing process was/were most important to you?
    • If you skipped certain stages, what marketing or previous experience influenced you to skip this stage?
    • What could the selling organization have done more effectively from a marketing standpoint to help you move through these stages?

    Format your paper consistent with APA guidelines.

    Submit your assignment.

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